Marketing Data Analyst

Charlotte, NC 28226

Posted: 05/09/2024 Category: Information Technology Job Number: 131099

Job Description

Title: Marketing Data Analyst

Location: Work from Home

The primary focus of the SQL Database Marketing Analyst is directly contributing to the execution, automation, and maintenance of marketing campaigns. They will have the opportunity to perform a wide variety of functions, including:
  • Identifying, segmenting, and automating campaign populations across multiple delivery channels (e.g., direct mail, email, statement, etc.)
  • Debugging, resolving, and troubleshooting SQL code in an efficient manner in support of campaign delivery within specified project timelines
  • Accurately identify accounts as defined by business requirements
  • Ensuring validation of files is completed, and assisting in making changes as needed, if requirements change and/or issues are identified
  • Driving delivery of remediation efforts to complete within defined timelines, ensuring accuracy and speed to delivery
  • Providing ad-hoc analysis, as needed, to support forecasting of future marketing campaigns
  • Providing rigorous methodology and approach to documentation and version control to ensure replicability, performance, and adherence to all regulatory controls
Position Qualifications
  • Strong experience running queries in SQL and creating data files/lists using business requirements from marketing teams
  • Financial Services industry experience required; credit card experience highly preferred
  • Experience with SAS
  • Experience using marketing data and analytics
  • Experience with Unix and mainframe processing platforms
  • Impeccable collaboration skills, including the ability to influence cross-functional partners without direct authority
  • Excellent verbal and written communication skills
  • Rigorous attention to detail and practical problem solving and strategic thinking skills
  • Experience as a Data Engineer or SQL Analyst preferred
  • A minimum of a B.S. or B.A. in a Math or Computer Science-related field required
If you're interested in this job opportunity, please apply to this job posting directly or email a copy of your resume to Devon Apel at dapel@alinestaffing.com!
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