A-Line Staffing Solutions
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Marketing Specialist I
500 Woodward Avenue Detroit, MI 48226 US
Posted: 05/25/2023
2023-05-25
2023-07-10
Job Number: 122458
Job Description
Title: Marketing Specialist
Location: Detroit, MI (Hybrid)
The Marketing Specialist will help manage and maintain B2B marketing campaigns, reporting to the Director of Marketing. This role will work with business partners, marketing agencies, & printer/fulfillment houses to oversee project components, including the creation & deployment of a variety of print and digital tactics. Job duties include:
• Supporting development and deployment of Auto Finance campaigns designed to help grow dealer business; campaign tactics include email, direct mail, landing page, sales support, digital advertising, and social media
• Reviewing to ensure accuracy, monitoring campaign success, and applying best practices to drive improved performance
• Managing creative templates and looking for opportunities to enhance design elements to increase engagement rates
• Managing multiple, highly detailed tasks accurately, while reacting with urgency and reprioritizing, as needed, to ensure all objectives and project deadlines are met
• Assisting the Marketing Director with the measurement and reporting of comprehensive campaign metrics and the resulting implementation of process improvements, new technology, and campaign enhancements based on learnings
• Building relationships, working closely with sales team(s) and various business partners to help ensure success
• Leveraging the Campaign Tracker platform to ensure all tactics are full approved through Marketing, Legal, Brand, Compliance, and Accessibility (digital-only)
Position Requirements:
• 5+ years of broad and integrated direct and mass marketing experience in banking, financial services, or mortgage required
• Ability to multitask and manage multiple projects simultaneously
• High intelligence, commitment, and passion for marketing
• Ability to partner effectively across business units/cross-functionally
• Strong attention to detail and ability to follow established processes
• Strong interpersonal communication skills
• 5+ years of mortgage / financial services / technology product development experience preferred
• Bachelor’s Degree is highly desired, but a minimum of an Associate's Degree or equivalent education in Marketing, Computer Science, or other related field is required
If you're interested in this job opportunity, please apply to this job posting directly, or email a copy of your resume to Devon Apel at dapel@alinestaffing.com!
Location: Detroit, MI (Hybrid)
The Marketing Specialist will help manage and maintain B2B marketing campaigns, reporting to the Director of Marketing. This role will work with business partners, marketing agencies, & printer/fulfillment houses to oversee project components, including the creation & deployment of a variety of print and digital tactics. Job duties include:
• Supporting development and deployment of Auto Finance campaigns designed to help grow dealer business; campaign tactics include email, direct mail, landing page, sales support, digital advertising, and social media
• Reviewing to ensure accuracy, monitoring campaign success, and applying best practices to drive improved performance
• Managing creative templates and looking for opportunities to enhance design elements to increase engagement rates
• Managing multiple, highly detailed tasks accurately, while reacting with urgency and reprioritizing, as needed, to ensure all objectives and project deadlines are met
• Assisting the Marketing Director with the measurement and reporting of comprehensive campaign metrics and the resulting implementation of process improvements, new technology, and campaign enhancements based on learnings
• Building relationships, working closely with sales team(s) and various business partners to help ensure success
• Leveraging the Campaign Tracker platform to ensure all tactics are full approved through Marketing, Legal, Brand, Compliance, and Accessibility (digital-only)
Position Requirements:
• 5+ years of broad and integrated direct and mass marketing experience in banking, financial services, or mortgage required
• Ability to multitask and manage multiple projects simultaneously
• High intelligence, commitment, and passion for marketing
• Ability to partner effectively across business units/cross-functionally
• Strong attention to detail and ability to follow established processes
• Strong interpersonal communication skills
• 5+ years of mortgage / financial services / technology product development experience preferred
• Bachelor’s Degree is highly desired, but a minimum of an Associate's Degree or equivalent education in Marketing, Computer Science, or other related field is required
If you're interested in this job opportunity, please apply to this job posting directly, or email a copy of your resume to Devon Apel at dapel@alinestaffing.com!