Marketing Specialist

Detroit, MI | Work from home flexibility

Posted: 05/25/2023 Category: Professional Job Number: DAPEL68

Job Description

Title: Marketing Specialist

Location: Detroit, MI (Hybrid)

The Marketing Specialist will help manage and maintain B2B marketing campaigns, reporting to the Director of Marketing. This role will work with business partners, marketing agencies, & printer/fulfillment houses to oversee project components, including the creation & deployment of a variety of print and digital tactics. Job duties include:

•             Supporting development and deployment of Auto Finance campaigns designed to help grow dealer business; campaign tactics include email, direct mail, landing page, sales support, digital advertising, and social media
•             Reviewing to ensure accuracy, monitoring campaign success, and applying best practices to drive improved performance
•             Managing creative templates and looking for opportunities to enhance design elements to increase engagement rates
•             Managing multiple, highly detailed tasks accurately, while reacting with urgency and reprioritizing, as needed, to ensure all objectives and project deadlines are met
•             Assisting the Marketing Director with the measurement and reporting of comprehensive campaign metrics and the resulting implementation of process improvements, new technology, and campaign enhancements based on learnings
•             Building relationships, working closely with sales team(s) and various business partners to help ensure success
•             Leveraging the Campaign Tracker platform to ensure all tactics are full approved through Marketing, Legal, Brand, Compliance, and Accessibility (digital-only)

Position Requirements:

•             5+ years of broad and integrated direct and mass marketing experience in banking, financial services, or mortgage required
•             Ability to multitask and manage multiple projects simultaneously
•             High intelligence, commitment, and passion for marketing
•             Ability to partner effectively across business units/cross-functionally
•             Strong attention to detail and ability to follow established processes
•             Strong interpersonal communication skills
•             5+ years of mortgage / financial services / technology product development experience preferred
•             Bachelor’s Degree is highly desired, but a minimum of an Associate's Degree or equivalent education in Marketing, Computer Science, or other related field is required


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