A-Line Staffing Solutions
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PR Manager - Media Relations, Consumer Products IV
601 South Tryon Street Charlotte, NC 28202 US
Posted: 04/03/2023
2023-04-03
2023-07-10
Job Number: 120177
Job Description
Title: PR Manager - Media Relations, Consumer Products IV
Location: Charlotte, NC
This is NOT a C2C Position
Job Description:
We are seeking a public relations contractor to join its Sports & Entertainment team. In this position, you will help build our brand by finding strategic ways to be purposeful, disruptive, and relevant in and across a multi-sport landscape leveraging earned media. To be successful in this role, you should be able to develop progressive media engagement strategies, as well as maintain a strong network of media contacts that can be leveraged to increase our share of voice in a high-quality manner.
Duties and Responsibilities
Brett Middleton
bmiddleton@alinestaffing.com
Location: Charlotte, NC
This is NOT a C2C Position
Job Description:
We are seeking a public relations contractor to join its Sports & Entertainment team. In this position, you will help build our brand by finding strategic ways to be purposeful, disruptive, and relevant in and across a multi-sport landscape leveraging earned media. To be successful in this role, you should be able to develop progressive media engagement strategies, as well as maintain a strong network of media contacts that can be leveraged to increase our share of voice in a high-quality manner.
Duties and Responsibilities
- Develop PR strategies that support current and existing sponsorship partners, program launches, and promotions in the Sports & Entertainment space
- Plan and implement media relations efforts aligned with approved PR strategies
- Work in a cross-discipline manner with the broader comms and marketing teams (social, internal comms, sponsorship, content, etc.) to produce relevant, compelling content consisting of earned and owned media
- Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials
- Maintain good relationships with media
- Participate in the planning and execution of promotional events, press conferences, PR campaigns, industry conferences, etc.
- Analyze media coverage; develop responses when needed
- Develop relationships with industry leaders through media relations
- Create presentations, articles, reports, and information relevant to PR activity
- Develop weekly, monthly, quarterly, and annual media activity reports
- Assist in the development of an editorial calendar
- Consistently brainstorm and collaborate with team for new ideas and strategies
- Bachelor’s degree in marketing, journalism, business, or related field
- 5+ years of experience in PR or related field
- Experience with technologies and best practices for earned campaigns across multiple platforms
- Excellent computer skills; proficient in Microsoft Office Suite
- Outstanding written and verbal communication skills; strong copywriting and content creation skills
- Up-to-date on latest industry trends; able to articulate trends and potential clearly and confidently
- Strict adherence to company philosophy/mission statement
- Strong project management skills with ability to supervise multiple projects
- Available to work nights or weekends when neede
Brett Middleton
bmiddleton@alinestaffing.com