Senior Marketing Manager

Providence, RI | Fully Remote

Posted: 03/01/2023 Category: Professional Job Number: DAPEL27

Job Description

Title: Senior Marketing Manager – CMX Client Solutions

Pay Rate: $40.75/hr

Location: Work from Home

Schedule: Mon – Fri, 8:30AM – 5:00PM EST

As Senior Marketing Manager of Client Solutions on our (CMX) business, you will work cross functionally across the Enterprise to build and package up sales opportunities for our fast-growing retail media network within the 4th largest company in the US. Your aim is to maximize advertiser & company goals including; campaign performance, media investment, increased trips and site visits, and category-specific programs.

You will serve as the internal contact for the CMX business, promoting alignment with cross-functional teams, including Front Store Marketing, Merchandising, and Loyalty & Personalization. As an owner of relationships with essential internal stakeholders, your clear understanding of marketing and retail priorities will translate into deeper advertiser relationships. In partnership with the CMX Partner Management Team, you will identify revenue-driving opportunities that integrate advertiser and company marketing goals, bringing to life win-win scenarios via Tent Pole Events and other uniquely curated occasions throughout the year.

You will visibly affect the CMX campaign roadmap through both ownership and support capacities. Comfort with vetting new business potential is essential to success as you will be independently driving forward recommendations to improve and expand the CMX business. Examples include creating category-specific 360-degree media packages and vetting new operating models/approaches. As you further own workstreams, you'll assess the landscape, gather input from appropriate partners, explore feasibility (e.g. legal review, operational readiness), and produce project deliverables (e.g. advertiser pitch collateral, business cases & white papers).

Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We are looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape. It is a great time to join CMX and be a part of our tremendous growth!

We are always evolving as we want to best meet the needs of the market while staying true to our broader company mission and commitment to our customers. You will help drive internal education and advocacy for CMX by aligning to key tentpoles and building exclusive programs that enable advertisers to connect with high-intent shoppers. You will lead cross-functional meetings to socialize progress, demonstrate value, and bring others along on our exciting journey. You'll co-create and deploy best practices WoW and joint learning agendas across CMX and essential internal teams to create the strongest advertiser experience.

Position Requirements:

• 5+ years of marketing experience with a foundation of business, retail, CPG, and/or consumer understanding
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of digital marketing experience, including examples of testing and validating new opportunities
• A minimum of a Bachelor’s Degree in Business Administration, Marketing, or other related field


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